This branding concept was developed for F&M, a fictional personal care line created to empower women with disabilities in Orange County, California.
The design emphasizes elegance, accessibility, and emotional strength through a minimalist yet soft visual identity.
My process began in Adobe Illustrator, where I constructed the logotype's geometric framework and custom typography. I then moved into Adobe Photoshop, layering botanical imagery with subtle photo manipulation techniques to create depth, texture, and realism. Every element—floral overlays, foliage, shadows, and placement—was intentionally treated with transparency effects, refined edge work, and blending modes to ensure cohesion and visual impact.
The contrast between the structured white frame and the organic elements illustrates the harmony of confidence and care, key values behind the F&M brand philosophy. This concept demonstrates my branding, logo design, and visual storytelling capability for niche markets.
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